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In this consumer-driven world, every brand is trying hard to stay in the limelight. To do so, they are implementing effective marketing strategies and tactics to make their brand popular. This made retail-marketing so challenging. When it comes to fragrances, perfumes, or scents, people are very specific about what they choose and wear. They always reach for brand and scent they have been using from forever. It comes as no surprise because people usually relate fragrances with their individual style, and everyone has their signature scent. Therefore, introducing the new fragrance and hoping customers will but it not as easy as it seems if you are not Gucci or Chanel. If you have creates a new fragrance with the perfect blend of scents, then it is significant for you to implement the right marketing tactics to grab customer�s attention. The right marketing plan is required to convince customers that your fragrance is going to be their new signature scent. Moreover, it is essential to d...